4. Command: "Help your business!" Why not let your customers sell you do it? They praise can go a long way to convince others to use your services. Tip: To appear credible, including your customer's full name and the city they live In the marketing world, your first impression - your headline - can lead to both sales success ... or failure. Over the years, the title of copywriting professionals formula is always effective. Here is my Fab Five: Note: this only works if you do have some big announced, the interested reader. (Something that will make her life or business better.) Do not try to make things, this is not news. Important to realize that headlines work best to attract the reader's interests (not yours). Not only * grasping Note *, they can also make your information easy to read, convey your main selling points, and lead your customer sales. 2. Methods of operation: in 30 days, "how to get thinner thighs." How headlines work because people love to tell them how to do things. (Thousands of titles to start, how to ...... ") that favor your products / services provided, and then try to create some" how to do "headlines. 3. Recommended: "Jane Smith Consulting is pure magic - our sales grew by 30%!" Command of the title, such as "make more time with my family, the most important benefits," looks younger instantly! And seven new customers this month. "(By the way, throw a number, your title is another good tactic, and readers seem to like odd, rather than even). A problem, the title will automatically get your readers in your message, because they answer in their minds. A lot of people will read your letter, ad or Web site copy just to find you what kind of answers or solutions. Again, make sure that the reader's interest, rather than the focus of your question. A bad example is: "Do you know that we have created what new products this year?" (No one will care about you!) 5. News: "The launch of the new" rest insured tax services! ' 1. This question: "Do you worry about your financial future?"