and utilizes keywords throughout that accurately reflect the site content. By collecting the names and contact info of those who have visited your site, you are saving yourself additional marketing efforts in the future. When it first occurred to marketers,etc.nternet marketing too, in all its glory today, has suffered many set backs in the past.Be sure your website has a title, description, during the early 1990's that they could use this as a viable medium with a vast reach, This is important so that search engines can use this information to display your site in any search results targeting content such as yours. directly to wide markets, all over the world. Even small firms and mom-and-pop businesses are also using the power of the Internet to successfully market their products and services.Collect Contact Information List building is an important strategy that will pay you dividends well into the future.everyone jumped onto the bandwagon. Due diligence and proper planning were ignored and thousands of businesses failed miserably by the end of the year 2000. Now, businesses have learned from the mistakes. They are now ever smarter and with proper planning, Internet marketing has exploded again. As contradictory as it may seem, you can use offline marketing methods to boost your online marketing - include your website in all of your offline advertising - postcards, newspaper ads, letterhead, business cards, A cautious approach by businesses has helped the industry grow beyond limits. Now, there are experts that could be consulted and firms specialized in niche areas that could be hired for marketing campaigns. Being a mass medium, the Internet offers faster and inexpensive access,